Chocolates are getting a manly makeover. To offset a so-called gender gap in buying chocolate, sweets makers are going for guys' perceived weakness: Beer. The Wall Street Journal notes chocolatiers have rolled out such things as beer brittle, India Pale Ale caramels and beer marshmallows.
"A thick and fluffy housemade beer marshmallow is dipped in milk chocolate and topped with our beer and pretzel brittle bits for a treat that settles the sweet versus salty and crunchy versus chewy debates," Truffle Truffle boasts. Sweets are broken down as being "hoppy," "malty" and "yeasty." Beercandy.com offers lager caramels, stout taffy and "hopdrops."